Backend Systems

& Funnels Built

with Structure

A curated portfolio of landing pages, CRM architecture, automation workflows, and creative assets implemented

for real businesses.

Tech & Systems Strategy by Abby.

FUNNELS & LANDING PAGES

Conversion-focused landing pages built with backend logic in mind.

Every page is developed in alignment with the client’s brand guidelines, including typography, color systems, tone of voice, and layout structure.

No generic templates.
No off-brand execution.

Each build is structured to reflect the client’s positioning while connecting seamlessly to CRM workflows and automation systems.

PROJECT #1

INNER PILGRIM PROGRAMME

End-to-End Funnel & Backend System Implementation

This project involved building a complete offer ecosystem, not just a landing page.

The landing page was developed in alignment with the client’s brand guidelines and integrated directly into a structured backend system.

The full lifecycle includes:

Landing page with structured lead capture
Checkout page integration
Automated payment confirmation
Client onboarding workflows
Service delivery sequences
Internal notifications
Offboarding workflows
Retention and re-engagement sequences

Every stage is connected through CRM tagging logic and conditional automation paths.

Built inside GoHighLevel with defined lifecycle mapping from first visit to post-program retention.

PROJECT #2

FATHER RESET EXPERIENCE

This project focused on designing and implementing a high-converting landing page aligned strictly with the client’s established brand guidelines.

The page follows the brand’s typography, colour system, tone of voice, and visual hierarchy while structuring the messaging to guide visitors clearly from awareness to action.

Built to support lead capture and structured funnel flow.

Focus: Funnel design and layout
Platform: GoHighLevel
Integration: Lead capture form connected to CRM

Funnels & Landing Pages

We believe that the work we do is a reflection

CREATIVE ASSETS - change the description

Strategic creative developed to support funnels, campaigns, and brand positioning.

Each asset is designed in alignment with the client’s brand guidelines, including typography, colour systems, tone of voice, and visual structure.

Creative execution supports the overall marketing system rather than functioning as isolated design work.

FEATURED PROJECT

BE FEARSOME

Business Admin Manager & Multi-Asset Creative Delivery.

Served as Business Admin Manager while overseeing and implementing the brand’s core creative assets across marketing and program materials.

In addition to operational responsibilities, I developed multi-asset graphics aligned strictly with the brand’s established typography, colour systems, layout structure, and tone of voice.